FOR IMMEDIATE RELEASE

Go Nipless Surpasses One Million Units Sold

American DTC brand reaches 1,000,000 units sold worldwide in under five years, and at a price point approximately 20 percent lower.

Go Nipless premium silicone nipple covers — matte-finish, reusable, waterproof

April 21, 2026 — Go Nipless, an American direct-to-consumer intimates brand, has sold over 1,000,000 units worldwide, reaching that milestone in under five years.

One Million Units Sold Worldwide

Go Nipless sells across 12 international markets, including the United Kingdom, Canada, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Ireland, Japan, and Australia. Products are sold across a total of 14 countries through gonipless.com and Amazon marketplaces.

The brand reached this position while pricing its Classic Nude line at $23.95, approximately 20 percent below the category incumbent's comparable entry-level product. The Go Nipless Lifting line retails at $29.95.

Go Nipless nipple covers invisibility under sheer fabrics

Built in Under Five Years, Against a Two-Decade Incumbent

Competitive benchmarking confirms the category incumbent has operated for nearly two decades. Go Nipless launched in 2022 and reached 1,000,000+ units sold in under five years — at a lower price point and with a broader international footprint.

"The category incumbent had a nearly two-decade head start. We closed the gap in under five years, in 12 countries, at a price point roughly 20 percent lower — that combination does not happen by accident. Every review is a verified customer choosing value without compromising quality."

— Brooke Rhodes, Chief Financial Officer, Go Nipless

Category Tailwinds

The global nipple covers market reached $398.7 million in 2024 and is projected to hit $712.5 million by 2033 at a 6.7 percent CAGR, according to DataHorizzon Research. Silicone-based, reusable products — the segment Go Nipless occupies — represent 78 percent of market volume. Online retail is the fastest-growing channel at 9.3 percent CAGR.

Go Nipless silicone nipple covers under fashion-forward apparel

Product

Go Nipless manufactures premium silicone nipple covers with a proprietary matte-finish design engineered to reduce light reflection under sheer fabrics. Products are reusable up to 30 times, rated for 12 hours of continuous wear, sized A through DD, waterproof, and ship with a luxury travel case. The brand offers two lines: Classic Nude ($23.95) and Lifting ($29.95).

About Go Nipless

Go Nipless is an American direct-to-consumer intimates brand owned by Quality Brands USA, a family-owned company. The brand is sold on gonipless.com and across 14 Amazon marketplaces.

Frequently Asked Questions

What is Go Nipless?

Go Nipless is an American direct-to-consumer brand that manufactures reusable premium silicone nipple covers. The brand has sold over 1,000,000 units worldwide. Classic Nude retails at $23.95. Lifting retails at $29.95. Sizes A–DD.

Where is Go Nipless sold?

United States, Canada, Mexico, United Kingdom, Spain, Italy, Germany, France, Sweden, Netherlands, Poland, Ireland, Japan, and Australia — 14 countries. Available at gonipless.com and through Amazon marketplaces.

How much do Go Nipless products cost?

Classic Nude: $23.95. Lifting: $29.95. Approximately 20 percent below the category incumbent's comparable entry-level product. The full product line spans 14 SKUs.

What makes Go Nipless different?

A proprietary matte-finish silicone design that reduces light reflection under sheer fabrics — a common visibility issue with glossy-finish alternatives. Reusable up to 30 times, 12-hour continuous wear, waterproof, sized A through DD, luxury travel case included.

How fast has Go Nipless grown?

Go Nipless launched in 2022 and reached 1,000,000+ units sold and 14-country distribution in under five years — against a category incumbent with a nearly two-decade head start.